An Advertising Age Creativity “Editor’s Pick,” we poked a little fun at survival shows.

Part of a long-running ad campaign featuring actor Chris Agos, this fun spot ran in the Northeast Ohio market.

How can you recreate the essence of a retail store in 2D media like print and transit boards? With The Container Store, we showed how the brand helps people create more room and get their living spaces more organized.

Mutual of Enumclaw is a Washington-based insurance company that only sells through independent insurance agents.

I worked on a multi-year, completely integrated effort which repositioned the brand as providing "Thoughtful Coverage" due to the diligence and caring the company demonstrates when helping customers through tough times.

I concepted and wrote materials including broadcast and outdoor advertising, brochures, social ads, microsites, videos, and content marketing that agents used to further develop client relationships.

Here are just a few samples. There's plenty more I can show. 

For this clinic which dispenses immunizations and vaccinations tailored to specific world destinations, I wrote and produced a series of postcards that were also used as print advertising.

In a pre-COVID world, we targeted international business travelers and students studying abroad. Customers were told to “avoid a world of hurt” and get the medical care needed for their specific country or destination.

Writing for pizza should be fun. And the lines have to be short. Really short.

For MOD Pizza, a Seattle-based, purpose-driven fast casual brand, I write copy for in-store marketing materials, emails, web content, CRM promotions, and social media advertising.

Theo Chocolate is a Seattle icon — the first organic, fair-trade certified cocoa producer in the U.S.

In 2019, they decided to update their packaging and I was hired to create the “romance” copy for the back and inside of their bars and candies. I wrote witty lines to encapsulate the love people have for Theo’s unique confections. My lines were also part of their Instagram and Facebook posts.

If you're ever in Kansas City, be sure to stop by the nifty American Jazz Museum. The Jazz scene was huge there in the '30s and '40s. I created these posters for KC agency Muller+Co.

This :15 TV commercial was designed to introduce the new hotel adjacent to Harrah's Joliet Casino. But what happens after you check-in?

Who wouldn’t want to receive a boomerang in the mail?

This dimensional direct mail piece promoted a new International Returns service that UPS launched to make it easy for consumers to return merchandise from anywhere in the world.

We sent these to shipping managers and other decision-makers. And yes, I tested one. It came right back to me.

Here's the deal: Prior to the introduction of UPS Paperless Invoice, businesses who shipped freight had to physically attach paper invoices to their shipments. This new product eliminated the paper. 

A direct mail piece sent to customers included ‘the last paper invoice' they'd ever see. They were directed to a Go Paperless microsite, where they could sign up for the service, and use that paper invoice to make a paper airplane, boat, or truck. And the boat really floats.

The microsite is no longer live, but watch the video below to see how the site looked — and learn how to make that plane, boat, or truck.

This video shows how the original site loads and functions. It also shows you the three videos on how to make a paper airplane, boat, and truck with your last paper invoice.

Texas love football. You know, “Friday Night Lights” and all that.

But they don’t quite understand rugby. To promote the Dallas Harlequins semi-pro rugby team and make it relatable to Texans, I created this series of posters with the tagline “Football’s Bigger, Meaner Older Brother.”

Channellock Pliers is an American-made brand known for its toughness. And more iconically, its blue handles. So in this case, having the "blues" is a great thing and the solution to tricky DIY projects. I wrote the lyrics and copy for these radio commercials.

As part of a complete rebranding of Delta Private Jets, I helped create a print and digital campaign that appealed to luxury consumers who still wished to remain discreet and particular about their spending.

"What Delta Private Jets flyers know" was the basis for truths that this audience understood, and our headlines meshed with the unique benefits of a Delta Private Jets Card.

The campaign delivered an unprecedented 50% sales lift in monthly jet card sales — which is pretty amazing considering they’re $100,000 a pop. Delta Private Jets earned 45% of its annual sales during the three months after our campaign launched.

Master Builders Association of King & Snohomish County

The MBA helps builders with Washington state's Labor & Industries (L&I) regulations like workers' comp programs.

Starbucks Reusable Plastic Cup

Well, you never know when something you write will be seen by the whole world.

"Reusable. Recyclable. Re-enjoyable."

Yes, I wrote the line that's below the logo on this Starbucks plastic cup, which you can find in front of the cash register at nearly every store they have.

Harrah's Lake Tahoe Poster

When Harrah’s Lake Tahoe casino had a restaurant under construction, we developed a fun on-property duratrans poster to redirect foot traffic.